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The Duality of Giving: What Fundraisers Can Learn From African Philanthropy

Presentation Overview
In collaboration with Doctors Without Borders (MSF) Southern Africa, the AgentsC team undertook an extensive research project to examine relatively ignored questions in the fundraising community: What moves African philanthropists to give to philanthropic causes? What can we learn from the unique motivations driving Ubuntu (African Philanthropy). What role do African philanthropists play in the development of the African continent?

Analysing both quantitative survey data from 301 South African participants and qualitative interviews with 24 high profile philanthropists from across the African continent, we shed light on answers relating to  donor motivations, giving attitudes, and traditional practices that are ultimately shaping our understanding of global philanthropy.

Based on our research, we see that diaspora communities operate philanthropic duality – an ability to give informally to friends and family, combined to more formalised giving practices to registered charities. This duality is co-dependent, in the sense that one feeds the other, and could should ultimately change preconceptions about how we raise funds. Through AgentsC’s important research, Mide will guide fundraisers though the most important considerations for engaging Black Indigenous and People of Colour (BIPOC) in our fundraising strategies.

Session Grading: Intermediate (2-7 years experience) / Advanced (more than 7 years experience / Diversity & Inclusion / Innovation

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#FIA Conference 2021
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#FIA Conference 2021
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