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Taking event led mid-value program to a virtual event program (LIVE)

Developing meaningful relationships with middle value donors in an online world

Nothing compares to good old-fashioned face-to-face interactions when it comes to growing meaningful connections. Or so they say.

Inspired by the achievement of many charities’ successes in developing MID donor programs the Leukaemia Foundation sought to develop and grow this area of giving by implementing a targeted program of regular communication and a national series of face-to-face donor engagements launched in January 2020.

As with so many plans for 2020 this one was derailed. The resulting pivot has been a monthly program of live virtual seminars bringing together panels of staff, researchers, patients and donors demonstrating impact and mission. A hugely collaborative effort across all areas of the organisation.

Meaningful exchanges with donors are growing steadily with each event and relationships are forming with supporters not previously engaged through traditional channels.

The ongoing campaign has shown us another way of growing connections with our MID donors. It is letting us reach more supporters, more often with meaningful interactions. Maybe we can’t replace face-to-face interactions with virtual engagements. Or maybe we can?

Session Grading: Advanced (more than 7 years experience)

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#FIA Conference 2021
#FIA Conference 2021