One of the most critical elements of a successful fundraising campaign is leadership and the investment of leaders in the process, priorities, prospecting and stewardship of donors.
The fundraiser will never be able to do it on their own!
A vital element of a successful campaign is to ensure the building blocks for support of the fundraiser are in place, prior to its commencement. This includes building a structure and strategy that includes a network to assist with donor identification and engagement, building a targeted prospect list, communication and stewardship of donors.
Relationship building, donor trust and time are three key elements to developing a successful campaign. Fundraising is the ultimate team sport and donors are keen to see the leadership of an organisation are invested in the process as much as they are.