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Maximising Retention and Securing Ongoing Gifts. Are you responsible for individual giving? Don’t take attrition laying down (LIVE)

Who doesn’t want to increase the life time value of their donors?

Join Fi McPhee as she explores what makes an effective retention program, how you can plan to secure second, third and more gifts from your new donors and what your opportunities for increasing the value of your current donors are. 

Following the journey of donors through their experience with us as causes Fi will take you on an exploration of who we may be acquiring and how that affects how we can retain and grow them as donors. She will share insights to help you acquire with a plan to retain, and upgrade strategies for increasing the value of those you retain in both the short and long term. 

We then look at how to build and review a retention program looking at the key insights for why, how and what delivers strong donor retention and what you should be testing to continually improve. 

This session uses case study examples to explain the theory and insights. Session information will provide a good grounding for beginners, and intermediate to advanced fundraisers ideas to enhance or extend their programs.


This track is proudly sponsored by:

Resources

#FIA Conference 2021
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