At About Loyalty, we believe that what people do is fundamentally driven by how they feel.

For example, the likelihood of a supporter continuing to donate depends to a significant extent on how they are feeling towards the charity (and about life in general!).

This session shares some key insights from the results of two major research projects into charity supporters.

Specifically, these projects have measured how supporters are feeling, and quantified how this has an impact on their future likelihood to continue to offer financial support.

This session will help you understand which supporter emotions are important to nurture for securing long-term financial support, and how to adapt your communications when there are many strong external influencers outside of your control as we saw throughout 2020.