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How to: get the most out of your fundraising website (ON DEMAND)

Presentation Overview
Most organisations have a website but how many of us really know how well it is helping us fundraise? The need to plan, analyse and integrate your website is now greater than every before and, if done methodically, can lead to the uncovering of opportunities, both small and large. In this session Rachel English from RSPCA NSW, supported by Jason Ruffell Smith from Marlin Communications, will share their insights into developing strategies, integrating CRM and communication tools, and implementing changes that have enabled the RSPCA NSW website to grow from strength to strength. They will go through the process of developing a bespoke website platform including reviewing supporter journeys, engaging internal stakeholders and undertaking a consistent test and learn strategy for the past 3 years.

Session Grading
General

Themes
Small charities/nfps
Digital
Innovation 
Other Suggested PresentationsSee the Program

Resources

#FIA Conference 2021
FIAConference2021
#FIA Conference 2021
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