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How Foodbank Victoria grew their fundraising program from 905 donors to in excess of 16,000 in four years (ON DEMAND)

This presentation will share the learnings and experiences that lead to Foodbank Victoria team’s program growth. The session will provide practical and transferable information (take aways) for each program area that can be taken by the conference attendees and applied in their own program work. 
Program areas that will be covered (there will be takeaway learnings from each area – both fundraising principles and tactical plans):
  • Warm Appeals
  • Newsletters and warm engagement program
  • Direct mail acquisition (premiums, addressed, unaddressed)
  • Cash on boarding
  • RG F2F (the good, the bad and the very ugly)
  • RG tele conversion
  • RG on boarding
  • Digital acquisition
  • Trusts
  • Major Gifts
  • GIW
Mikaela will also share some of her insights in how her team shifted the internal perceptions of fundraising within the organisation from the program and services team – and built strong relationships and support internally.

Session Grading: General Fundraiser (all fundraisers) / Beginner Fundraisers (less than 2 years experience)

Themes: Small charities/nfps

This track is proudly sponsored by:

Other Suggested PresentationsSee the Program


#FIA Conference 2021
#FIA Conference 2021