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Dating your untapped prospects for Regular Giving acquisition success (LIVE)

 Bush Heritage worked in partnership with a collaboration of four companies LemonTree, Conversr, More Impact and Cornucopia which led to outstanding RG acquistion results of its previously non converted leads that sat dormant.  This was achieved through gaining an understanding of the best way to effectively engage these cold and untapped prospects via multichannel communication including the latest machine learning and AI techniques.  This resulted in strong recruitment of over 300 RGs at a impressive CPA of just over $400.  The learning from this inaugural campaign has led to completely changing the management of Bush Heritages conversion and engagement approach .

Session Grading: General Fundraiser (all fundraisers)


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#FIA Conference 2021
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#FIA Conference 2021
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