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Dance for Sick Kids: Our new supporters were waiting for us… all we had to do was ask them to dance!

Presentation Overview
 Put on your dancing shoes and get ready to bust a move as you learn how in just two weeks, Dance for Sick Kids was born from a traditional third-party event – a Line Dance Ball.

Find out how during extremely challenging and uncertain times they challenged the status quo and with clever use of ambassadors and a social media savvy community, activated a new demographic of fundraisers, as if they were just waiting on the dance floor – turning a spend of $35K to raise $400,000 through their 7-day virtual dance challenge.

You’ll hear what’s next for this event and how their small team of five came up with the first national Ronald McDonald House Charities campaign since McHappy Day, launching soon!

Session Grading: General Fundraiser (all fundraisers) / Beginner Fundraisers (less than 2 years experience)

Themes: Digital / Innovation


#FIA Conference 2021
#FIA Conference 2021