“A goal without a plan is just a wish” said author, Antoine de Saint-Exupéry. When it comes to fundraising, that is very much the case. We have assumed there's a correlation between having a development plan and successfully raising money. But are we correct? What other factors go into fundraising planning and an organization's ability to meet its fundraising goals?
Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, will talk about how to build in the right strategies to connect with and retain donors to improve donor engagement and raise more money. She will share findings from a global research study they recently completed that is the first of its kind to look at how development planning contributes to fundraising results. You will hear why fundraising success and revenue growth are linked not just to the act of writing a fundraising plan. She'll also share tips on setting metrics to measure your progress, engaging staff and volunteer leaders, and building a strong, sustainable donor experience.
You will come away learning:
How to identify the components that are essential to fundraising success
Ideas for using data to inform your nonprofit’s fundraising strategy
Donor engagement best practices to inspire greater investment in your organization.
What metrics you will need to track your progress against your goals
Tips to train, empower, and inspire your board to play a role in donor engagement
Session Grading: General Fundraiser (all fundraisers) / Intermediate (2-7 years experience) / Advanced (more than 7 years experience)
