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2020 – events nirvana or crisis?

Presentation Overview
We all know 2020 was an interesting one, and events fundraising was the hardest hit of all channels. However, some events did brilliantly and some didn’t fare so well. In this session Donor Republic will share its learnings across the entire year and their large event portfolio of the tactics that worked and importantly what didn’t. From acquisition and reactivation tests that soared to those that flopped as well as the important fundraising tactics and gamification that engaged strongly in a covid environment and those that struggled to gain traction. 

Resources

#FIA Conference 2021
FIAConference2021
#FIA Conference 2021
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