Roger Lawson helps charities create and implement supporter experience strategies that excite and inspire donors to give… and keep giving!
Roger’s approach is based on his passion for understanding the personal motivations why donors give to the charities they do. He’s as happy as a pig in muck when he’s speaking to donors to understand and measure the emotional connection they have with the charities they support; building segmentation models to help charities understand their different audience needs; developing propositions that inspire giving and legacies; or designing supporter experiences that grow long-term loyalty and value.
Roger has held senior fundraising positions at Feed the Children and WWF, been strategy director of Cascaid and GOOD Agency (two of the UK's most innovative and successful fundraising agencies) and now enjoys working directly with charities and universities.
He’s on the steering groups for the IOF’s Supporter Experience and Insight in Fundraising groups, is an IOF Convention board member and is a judge of the Donor Experience Award at the National Fundraising Awards.